Here is a post from another student that gave a brief overview of what Google Analytics can do:
I went online and found the top five things you can do as soon as you start tracking your site with Analytics:
- AdWords advertisers can make Analytics available right in their as a separate tab through a . Advertisers can review extra data for their online campaigns by tracking landing page quality and conversions (goals), and pick out their highest performing ads.
You can also use Analytics to track other Google products including , , and . - See which pages drive the most pageviews on your site from the Top Content report. This report can answer questions you have about your most or least effective pages – for example, a indicates a landing page that should be redesigned or tailored to the specific ad which links to it.
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Which groups of visitors became customers or did something else important to the success of your business? You can get key insights for these questions by .
- Grant other people in your company or organization so that they are restricted to viewing reports in a profile or given full access to help manage your entire account as an administrator.
- There are over 80 reports with customizable, drag-and-drop interfaces. You can also create your own reports with , create the segments you want to see with , or view multi-dimensional views of your data with .
10 Business Benefits Of Using Google Analytics
1. Track your website revenue
2. Analyse and fix your sales funnel
3. Locate website errors and fix them (Having broken links on a site is bad news for user experience, site revenue and for your search engine optimisation efforts. Using Google Analytics to find error pages (404s) is really a breeze.)
4. Improve content by analysing the bounce rate (Bounce rate is the percentage of entrances on the page that result in the visitor immediately leaving the site = missed revenue.)
5. Track the effect of SEO metadata and content optimisation
6. Track revenue sources
7. Track outbound links
8. Compare historical data (One of my favourite features in Google Analytics is the ability to compare historical and seasonal trends. With e-commerce websites I use this information to better understand customer behavior and shopping habits so the right offer is always available at the right time. New offers can be compared to historical offers so your business can see what’s working and what’s not. Great for comparing seasonal keywords, traffic sources and more.)
9. Manage sub domains and directory separately
10. Reports by email
I really liked this web site. For anyone that wants the reference, it is: http://www.dropshipblog.co.uk/10-business-benefits-of-using-google-analytics/267/
There is so much that it can do, now it’s just a matter of understanding it all and letting it work for my benefit!
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